How to Send Bulk SMS from Excel

Before How, First Let's Understand Why?

When it comes to sending messages to a large audience, Excel stands out as a tool that many already know and use daily. It’s familiar, accessible, and great for organizing data. Whether it’s a marketing campaign, customer updates, or event reminders, bulk SMS through Excel bridges the gap between ease of use and reaching a wider audience. For small businesses or individuals, it removes the need for complex systems. Plus, it allows for quick personalization, making communication more effective.

How to Send Bulk SMS from Excel Using an Add-On

Sending bulk SMS directly from Excel is made easier with dedicated SMS add-ons. These add-ons allow you to manage everything from composing messages to sending them, without leaving Excel. Follow these steps to get started:

1.Download or Purchase the Add-On from a Bulk SMS Service Provider

Begin by choosing a reliable bulk SMS service provider that offers an Excel add-on. Visit their website to either download a free version (if available) or purchase a premium version for additional features. Ensure that the add-on is compatible with your version of Excel.

2.Install the Add-On

After downloading, follow the installation instructions provided by the service provider. Typically, this involves running a setup file and integrating the add-on into Excel. Once installed, a new SMS toolbar or tab will appear in your Excel interface.

3.Prepare Your Mobile Number Database Along with a Message for Each Number

Organize your data in an Excel sheet with columns for mobile numbers, names, and personalized messages (if needed). For example:

    • Column A: Mobile numbers (with country codes if required).
    • Column B: Names or any other data for personalization.
    • Column C: Message text (optional if you’re using a template).
      Double-check the data to ensure there are no formatting errors or missing details.

4.Push the SMS Through the Send Button on the Add-On

Use the SMS toolbar within Excel to select your data. Map the appropriate columns (e.g., phone number and message text) and compose your message if it hasn’t been pre-defined. Once everything is set, click the “Send” button in the add-on. The add-on will process the data and push the messages to the SMS gateway.

Is Excel Still a Better Way to Send Bulk SMS?

While Excel is a fantastic starting point for sending bulk SMS, it’s worth questioning its relevance today. With the rise of web-based SMS platforms, features like contact books, scheduling, and instant delivery to millions of numbers have streamlined the process further. These platforms often come with intuitive interfaces, saving users from manually formatting and uploading files. They also offer analytics, giving insights into delivery rates and audience engagement, which Excel lacks.

That said, Excel still holds its ground for smaller campaigns or users who prefer simplicity. It’s a tool you already have, doesn’t require internet access to create, and works well for those just starting out. However, for larger-scale or recurring campaigns, web panels are the way forward. They minimize human error, provide automation options, and make communication smarter.

Conclusion

Both Excel and modern web SMS platforms have their strengths. If simplicity and affordability are your priorities, Excel is a dependable choice. On the other hand, for those seeking advanced features and scalability, web-based tools lead the pack. The key lies in understanding your needs. Start with Excel if you’re testing the waters, and as your communication goals expand, transitioning to a more feature-rich platform can offer greater convenience. Ultimately, the choice depends on what aligns with your workflow and the audience you wish to reach